Very few people make something for themselves out of nothing and then out of those few people there are just a handful of people who end up making history. These stories become an inspiration for the readers who are looking for aspirations in their lives to move forward. New age success stories are nothing like what they used to be a hundred-year back. Every other success story has something to do with the internet and its infinite capabilities. Gary Vaynerchuk is one of those who made an empire out of the internet using their incredible sense of entrepreneurship
Early Life of Gary Vaynerchuk
He was born in 1975 in Babruysk, the Soviet Union which is now part of Belarus. In 1978 he moved to The USA with his parents. He grew up in Newyork and later on the family moved to New Jersey. Gary’s first venture as a chile was setting up a lemonade stall at the age of 7. He became part of the family business which was selling wine at the age of 14. With all these activities Gary kept his studies on too. He completed his bachelor’s degree in 1998 from Mount Ida College, Newton, Massachusetts.
Revamping the Family Business
1998 was the same year when his father gave him control of his wine store then named Shoppers Discount Liquors. This was the beginning of Gary’s journey as an entrepreneur. He first renamed the store to ‘The Wine Library’. He online launched the services of the lacquer store. It was one of the very first e-commerce stores that sold alcohol. When Gary took over the business, its yearly turnover was 3 million dollars. By the year 2003, only in 5 years, the total yearly profits of the ‘Wine Library’ were touching 60 million dollars. While dealing with the liquor business, Gary started a YouTube show with the name Wine Library Tv. this show kept on going for five years and an episode was released almost every day. Around the same time, he was invited to tell his story at the Ellen Show. There was nothing stopping Gary to progress ahead.
Rise to Prominence
Gary came into the light of fame after he appeared in the 2008 Web 2.0 summit which was held in Newyork. He gave a speech on how to build a personnel brand on social media as by that time he was out of very few successful YouTuber. After the speech, HarperCollins signed him for a ten-book contract for 1 million dollars. This also spiked his career as brand building speaker at important events.
His first book of the contract was Crush it! And it turned out to be a best-seller internationally. The book was covering the topic like digital media marketing, principles, and communication. It was the time when social media was rising to fame and becoming popular amongst internet consumers.
Gary Vaynerchuk- The Serial Entrepreneur
After very successfully putting the family business on the right track, Gary started looking for more ways to use the internet as the base of more businesses.
He launched his full-service media agency named Vayner Media in 2009, this project was cofounded with his brother. This digital media agency is one of the most successful companies in the world. The company deals with huge clients like Unilever and Chase. In only a decade the company has over 800 employees.
Vayner Media now works under the parent company name VaynerX. The company offers media strategies, e-commerce advice, personal branding, influencer market.
2017 was the year when Vayner Media itself became part of the publishing community. They launched a women’s magazine with the name of PureWow. It was created under another branch of Vayner Media, Gallery Media Group. Under the Media Gallery Group in the year 2018, a lifestyle brand for men was launched, which was named ONE37pm.
In 2017 Gary made an announcement that he will be launching his signature sneakers. This venture was going to be in collaboration with the brand K-Swiss. The brand launched the first edition in the November of 2017 which was named ‘The GaryVee 001 and 002’. The Next edition of Gary signature sneakers was launched in the July of 2018 with the name ‘ The GaryVee 003. GaryVee 004 was launched in 2019.
The Documented Entrepreneur
Gary also kept on working as a brand himself and wrote four books that became bestsellers. Around the same time, Gary launched his Q&A show o advise aspiring people on media and business. The show was named AskGaryVee.
This led Gary to launch his vlog DailyVee, he documents his daily life as a working CEO on his vlog. This has garnered him the name ‘The Documented Entrepreneur’. Gary is one of the pioneers in personal brand building. He is very active to help everyone else with his experiences. As of this moment, Gary has over 12 million followers spreading on different online platforms, YouTube, Instagram, Twitter, Facebook, Snapchat, Spotify, and LinkedIn.
He also hosts his very famous podcast on the business ‘The GaryVee Audio Experience. This podcast has a new episode released every day.
Gary Vaynerchuk the Inspiration
In this age of influencers and social media, Gary is an inspiration to many. He started from scratch with almost no examples to look up to. He created himself a successful brand. In 2017 he even starred in a reality tv show named Planet of the Apps. His stardom is unstoppable from a social media celebrity to a bestseller author. The key to Gary’s success is never stopping at one success. He is always in pursuit of something new and exciting.
The internet and social media have changed a lot in the past 20 years but Gary has been consistent through all the phases. The documentation of his daily life in his vlog is a great source for aspiring people to learn from his everyday journey. According to Gary his all-time dream is still not fulfilled and he is working towards it, which is to buy the football team ‘Newyork Jets’.