You may have hired an SEO expert or agency but wondering how would you check your SEO performance, right? SEO is an abbreviation of “Search Engine Optimization,” which is the strategic improvement of website pages and other types of digital content such as blog articles. So, they can be found by people searching for relevant topics by search engines like Google and Bing.
It is the method of upgrading the rank of a website or piece of content on Google. In other words, search engine optimization means taking a piece of online content and improve it. Therefore, a search engine such as Google will show it on the top of the page whenever anyone searches for something. The marketers and copywriters use SEO to enhance their site’s organic prominence and SERP rankings.
Here are some ways by which you will come to know How to Check if Your SEO is improved or not?
KNOW YOUR SERP PRESENTATION
In different ways, the search engine can present your webpage to the public. And it is called a featured snippet. It means every piece of content is not presented in the same manner. Even if the same topic is written by two different companies if one of those pages gets a high rank in SERPs. It will get a featured snippet. You must have to understand how your content is going to appear in Google SERPs. To compete with other competitors.
THINK IN TERMS OF RANKING TO CHECK YOUR SEO PERFORMANCE
In content writing, it’s not enough to satisfy your readers. But you must be careful about the satisfaction of google. Since you need to know what factors Google looks at for ranking. There are more than 200 factors but 10 of the most prominent factors that you must care about are,
1. Content Quality
Make sure about the quality of your content. Your content must be reader-friendly and relevant.
Be aware of other sites that are their content is similar to yours.
Must check your site is secure or not?
4. User Experience
Your content must be informative and easy to manage.
Your site must be optimized for mobile phones.
6. Page Speed
Make sure your page must be loaded in 2 or less than 2 minutes.
7. Direct Traffic
Try to make it possible that users come directly to your site.
8. Content Depth
Your content must be comprehensive than similar pages on the web.
9. Behavioral Signals
Keep it in your mind are people sharing or commenting on your content.
Your content must be easily understood by search engines.
Tips for Creating Quality Content
The best tips for creating amazing content, that readers would love to read and Google respects,
1. Understand User Interest
You should know the reader’s needs when they land on your page.
2. Develop a Customer Avatar
You also must know about your reader, what they like, what they dislike, and why they’re there.
3. Break Up the Text
You must care about breaking up the content. People have short attention spans, and writing massive walls of text doesn’t satisfy them. As well as you just need to add headers and images to your content.
4. Make it Actionable
Your content must be thorough, as well as it should be interactive content that can answer the queries. Because there’s nothing worse than reading a piece of content and not getting anything you need to realize. Make sure your reader will have everything they need when they finish your article.
Similarly, SEO writing also requires the implementation of keywords and key phrases within web content. The best way to write for SEO is to pair high-quality copy with targeted search terms. Here are some key SEO terms.
Key SEO Terms
- Long tail keyword: Long-tail keywords are keyword phrases that contain three or more words and are very specific as they are more focused on a position. For example, if you sell kids’ shoes, your primary keyword would be “kids shoes”.
- SERPs: SERPs stands for Search engine results pages. In other words, the Google page contains all the results users can click on after a query.
- SERP position: The specific ranking in Google. For example, Position 12 would refer to be on Page 2 of Google, meanwhile, only 10 guides generally appear on Page 1.
- Anchor text: The hyperlinked word and phrases, leading traffic to other web pages.
- Meta description: Generally, the summary of 160 characters of a webpage appears in SERPs, which can induce searchers to click a result.
- Title tag: The title of a webpage that appears in Google SERPs and as the text on browser tabs.
- Search queries: Words that users type or say into search engines.
- Search volume: The number of times a term is inquired per month.
- Click-through rate: How many times people saw that result when they search shows the Percentage of clicks for a SERP.
- Conversion rate: The total number of people who visited the page is a percentage of people who get accomplishments (a click, a purchase, etc.)
- Organic traffic: Those users who found your site via a search engine under their own free will and not through paid ads or other sites.
- Structured Data (Schema): How SEO elements like metadata, keywords, and HTML are formatted on the page. Structured data makes it easier for search engines to crawl and index pages.
- Authority and domain of the page: The score that measures the degree of “authority” of a page or a site on a scale of 1100.
- Pageviews: Number of times a page is viewed. consulted.
- Pages viewed per session: Number of pages viewed in 1 session by each user, before leaving the site completely.
- Organic Keyword Difficulty: A measure of how easy or difficult it is to rank a particular keyword in organic search, on a scale of 1,100.
Following these terms and tips will let you know the tactics of how to check your SEO. It makes SEO monitoring easier and smart for you.